Website video production

A website video for a private psychotherapy practice

A single profile video for a therapist's website, and the client's own account of what changed afterwards.

Client: Alex Gosselin, MSW, RSW
Location: Toronto, Ontario
Service: Website video production

Situation

Alex Gosselin runs a private psychotherapy practice. Prospective clients were choosing a therapist from a written biography alone. In her own words: choosing a therapist based solely on a written bio can feel challenging.

Objective

Give people arriving on the website a way to hear how she speaks and how she works before they book, so the first contact is less of a leap.

Production approach

Agreed the questions in advance rather than writing a script, so the answers are hers and sound like her.
Filmed on location in a single session, lit softly, with attention to keeping the room calm. Her account of the session is that she felt comfortable throughout the filming process.
Cut the piece short enough to watch in full before deciding whether to make contact, and prepared it for embedding on the site with a poster frame.

Deliverables

Website profile video
Poster frame for embedding
Web-ready compressed delivery

Outcome

The video is published on her practice website. In her own testimonial she reports that since redoing her website and adding the video she noticed much more client outreach, that her caseload is full and that she has a waitlist.

No performance figures are published for this project, so none are claimed here.

“Working with Rosa to create a video for my website was a delight. She is responsive, creative, and collaborative. She helped me feel comfortable throughout the filming process while beautifully capturing my essence. Choosing a therapist based solely on a written bio can feel challenging. I believe that having a professional-quality video on my website improves accessibility and helps build rapport with prospective clients. Since re-doing my website and adding a video, I noticed much more client outreach. My caseload is full, and I have a waitlist. I will absolutely reach out to Rosa again in the future to create more content for my business, she is amazing!”