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Rosa ParkVisuals

Toronto and the GTA

Corporate video production in Toronto

Corporate video is any video an organization makes for its own communication: a brand film, a company profile, a recruitment video, a training module, an internal announcement or a product explainer.

Produced for organizations across Toronto and the GTA, from scripting or question design through to a captioned, colour-graded delivery. Two rounds of revisions are included in a standard quote.

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Recent work

NERVE program film for the Ontario Brain Institute

A documentary-style programme film for a provincial neuroscience research organization.

About this project
Still frame from the Ontario Brain Institute NERVE programme film
OBI's NERVE Program

What gets made

Corporate video, by what it has to do

Most organizations arrive asking for a brand video and leave with something more specific, because the specific piece is usually the one that does the work.

  • Brand videos

    The piece that says who the organization is and what it stands for. Useful once the more specific videos exist, and rarely the right first commission.

  • Company profiles

    A straight explanation of what the organization does, who it does it for, and how it is different, usually for partners and prospective clients.

  • Internal communications

    Announcements, change communication and messages that need to reach a whole organization in a form people will actually watch.

  • Recruitment videos

    What it is genuinely like to work somewhere, filmed with the people who work there. Watched more carefully than almost any other corporate video.

  • Training and educational video

    Modules that explain a process or a policy once, properly, instead of being explained in person every time somebody joins.

  • Product and service explainers

    Short pieces that lead with the problem before naming the product, built to be understood in under ninety seconds.

  • Social media cutdowns

    Vertical versions cut from the same material, with captions burned in. Cheaper when they are planned before filming rather than after.

  • Executive messaging

    A leader speaking directly, filmed so it sounds spoken rather than read. Teleprompter use is decided per project rather than assumed.

  • Conference and presentation content

    Opening films, presentation inserts and recorded segments for events, plus the recordings that come out of them afterwards.

What is involved

From pre-production to delivery

The stages below are what a corporate video quote covers. If a quote you are comparing does not mention captions, music licensing or revision rounds, those are the questions to ask.

Pre-production
Scope agreed in writing, questions drafted or a script approved, locations and access confirmed, and everyone who is on camera scheduled before a filming date is locked.
Filming
One day covers most single-location pieces. Interviews are lit and miked for a proper conversation, with two to three hours allowed per subject including setup.
Editing
Interviews transcribed and cut on meaning first, then picture, then pacing. A rough cut goes out before any polish, because polishing a cut that may change is wasted work.
Revisions
Two rounds are included. A round means one consolidated set of notes from a single reviewer, not a series of separate requests arriving over a week.
Captions
A subtitle file is included by default because it is what most platforms need. Burned-in captions are available for social versions.
Music licensing
Music is licensed for the use you need and the licence is confirmed in writing on delivery. Nothing goes out with unlicensed music in it.
Delivery formats
Master file, platform-sized versions, vertical cutdowns where quoted, a poster frame for web embedding, and archived footage so pieces can be recut later.

Selected work

Related projects

All projects

Process

How a corporate video project runs

  1. 01

    Scope and quote

    One call, then a written quote listing deliverables, revision rounds and delivery formats. Nothing starts until that is agreed.

  2. 02

    Plan and schedule

    Questions or script approved, people booked, locations and building access confirmed. Diaries are usually the longest step, so they go first.

  3. 03

    Filming day

    Rosa films most projects herself. Larger shoots needing a second camera or a sound recordist are crewed up and quoted that way.

  4. 04

    Edit, revise, deliver

    Rough cut, two revision rounds, then colour, sound mix, captions and delivery in the sizes each platform needs.

What you receive

What a corporate video delivery includes

Every quote lists these explicitly, so there is no negotiation about what was included after the work is finished.

  • Finished master file at the capture resolution
  • Versions sized for each platform you publish on
  • A subtitle file, included as standard
  • Burned-in captions on social versions where quoted
  • Colour grading and a mixed audio track
  • Licensed music with the licence confirmed in writing
  • A poster frame for embedding on a website
  • Archived project footage for future recuts

Cost

What determines the cost

There is no fixed price list, because a single-location interview and a multi- location brand film are different jobs. What is fixed: every quote is written, itemised and sent before anything is filmed.

These are the five things that move a number, in the order they usually matter.

  • How many filming days the piece needs. A day is the unit most video is priced in.
  • How many locations are involved, and whether they are in the same building.
  • How many people are needed on set: one camera operator, or a second camera and a sound recordist.
  • How complex the edit is. A talking-head cut with captions is a different job from motion graphics, archive footage and sound design.
  • How many final versions you need. A master plus four cutdowns is five deliverables, and each one needs its own pass.

In their words

What clients have said

  • “Working with Rosa was an incredible experience. Her keen eye for detail and creative vision brought our website to life in ways we couldn't have imagined. The video and photos she produced captured the essence of our brand. We are beyond thrilled with the results.”

    Portrait of Michael Kang, Clinical Director at K'yaa Therapy
    Michael KangClinical Director, K'yaa Therapy

Questions

Frequently asked questions

What counts as a corporate video?

Any video an organization makes for its own communication: a brand film, a company profile, a recruitment video, a training module, an internal announcement or a product explainer. The common thread is that the organization is the publisher, not a client of yours.

How many revisions are included?

Two rounds of revisions are included in a standard corporate video quote. A round means one consolidated set of notes from your side, not a series of separate requests. Further revisions are quoted by the hour.

Do you handle music licensing?

Yes. Music is licensed for the use you need, and the licence is confirmed in writing with delivery. Nothing is delivered with unlicensed music in it.

Can you add captions?

Yes. Burned-in captions and a separate subtitle file are both available, and a subtitle file is included with corporate delivery by default because it is what most platforms need.

Can we use the footage again later?

Yes. Project footage is archived and can be recut into new pieces later, which is usually cheaper than filming again. Say so at the quoting stage and the coverage will be filmed with that reuse in mind.

Related services

Guides that go with this

Contact us about a corporate video

Tell us what the video has to do, who is on camera and when it needs to be live. You will get a written quote with the deliverables, the revision rounds and the formats listed.

Contact usrosa@rosaparkvisuals.com
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