Introducing First Session

Brief

First Session needed a short piece that explains what the service does and who it is for, clearly enough to sit at the top of a website and be understood in under a minute.

Approach

The piece leads with the problem it solves before it names the product. Filming and editing were kept simple so the explanation stays legible on a phone, and the cut is timed to hold attention through the first ten seconds.

Deliverables

• Explainer video for web and social
• Poster frame for web embedding
• Captioned version